- First: Why should I choose you?
- Second: What other services do you provide?
- Third: How can I get in touch with you?
Your Account
Testimonials
"MJD is great to work with and they always have the most up-to-date procedure brochures available."
- Ronald Finger, M.D.
Plastic Surgeon
"We prefer MJD Brochures vs. the FREE manufactures brochures. Brochures from manufacturers do not have any information about us on the back. Our credentials are the main reason patients choose us over our competitors."
- Jay A. Shorr
Vice president of Operations Advanced Cosmetic Laser Center
"We have found their staff to be a pleasure to work with and their products deliver results. Over the past ten years or so, our center has incorporated many of MJD's products into the practice. Their brochures, messages-on-hold and patient slide shows have been an invaluable asset to our growth. "
- David McDaniel, M.D.
Dermatologist
"The MJD Slide Shows are one of the best things I have added to my practice to educate patients about cosmetic procedures. I only regret that I did not buy one sooner."
- C. William Hanke, M.D.
Dermatologist
"No matter what size your practice is, MJD's products can help you in some way. They have been by far the best way for us to inform our patients about new procedures. From the newsletter to such simple little things as procedure brochures, our patients love their stuff."
- David Hansen, M.D.
Dermatologist
"If you were to think up the best patient education services you could want, they would look like MJD's. I’ve been extremely impressed with the knowledge and cooperative nature of the management and their desire to provide accurate, first class products about the procedures we perform."
- Robert Weiss, M.D.
Dermatologist
"Excellent! MJD has captured the tenor and the spirit of my practice to convey the services we provide in a tasteful and enthusiastic manner."
- Steven B. Hopping, M.D.
Cosmetic Surgeon
"MJD's Slide Presentations are easy to use and run constantly in our waiting room on a 52" monitor. They have been an invaluable asset to my practice for the past eight years."
- Steven B. Hopping, M.D.
Cosmetic Surgeon
"Our practice has used MJD's procedure brochures, messages-on-hold and their patient slide shows in our waiting room and exam rooms for many years. They have been a great addition to our in-office marketing and boost requests for information on additional procedures. We are very pleased with the company and their products."
- Barry DiBernardo, M.D.
Plastic Surgeon
"Dear Michael, We continue to be pleasantly surprised by the number of patients who complement your slide show. Many patients have said that they were not aware that we offered certain procedures. Here are my two favorite quotes: “That’s a wonderful idea (pointing to the screen). If I had any extra money lying around, I’d say ‘which one of those procedures do I want’” “My daughter’s scar looks great, so I guess all that’s left is to come back for one of those procedures” (pointing to the screen). Thank you for allowing me to add a few personal touches, and for your sage marketing advice. You continue to exceed our expectations. In fact, we are ordering our fourth screen. "
- Gregory O. Dick, MD,FACS
Plastic Surgeon
"We tried cheaper brochures from your competitor and what I got were CHEAPER BROCHURES. Now we only use MJD Brochures and Procedure Slide Shows because they are the BEST! We know from experience."
- Jay Shorr
Vice President of Operations Advanced Cosmetic Laser center
"The Procedure Presentations from MJD have dramatically increased the intrese in additional procedures from patients in my office."
- Barry DiBernardo, M.D.
Plastic Surgeon
Frequently Asked Questions
About Brochures
Why should I choose MJD brochures?
- MJD brochures are Society endorsed and preferred. No other company can make that claim.
- MJD brochures have been time tested and proven effective in thousands of offices for over 12 years.
- MJD offers the largest selection of procedure brochures available anywhere.
- MJD brochures feature photographs that are realistic results and help you manage patient expectations.
- MJD does not use thermal imprinting that can rub off. We imprint with ink.
- Only MJD offers three brochure lines for every practice, taste and budget.
- MJD has a 99.9% in-stock record which enables us to provide prompt delivery.
Display our attention-getting Cosmetic Brochures, Spa Brochures or Dental Brochures in your reception area and exam rooms and increase your cosmetic consults and your bottom line.
What makes MJD brochures so effective?
As we read, our eye naturally looks to some visual cues before others. Patients will look at our pictures first, and then headlines and finally body text. We write our brochures so that the reader is able to pick up the majority of the content at a glance by looking at pictures and skimming the headlines.
Why should I have a custom back panel?
The information provided on the back panel of your brochures helps patients make the decision to choose your practice and learn about other services you provide. Every MJD brochure that leaves your office informs anyone who picks up a brochure about that particular procedure, and also about your personal credentials and other services available in your practice.
MJD's Patient-Friendly™ Brochures are designed specifically to generate a consult.
MJD brochures have been patient-tested in some of the top practices in the U.S. and around the world. Each brochure is written in an easy-to-understand question and answer format. They contain realistic before and after photographs and the custom back panel is imprinted to provide information about you and the procedures you perform.
Make sure your patients know what services you provide.
You put plenty of thought and energy into making your office, lobby or waiting room an inviting and organized space for you and your patients. Display MJD’s Cosmetic Brochures, Spa Brochures or Dental Brochures in your reception area and exam rooms, or distribute them at your seminars and watch your consults grow.
About Messages-On-Hold
Why should I use Messages-On-Hold?
Don’t leave patients listening to a radio station or silence, use your caller’s on-hold time to educate, inform, and entertain with information about your credentials and the procedures you perform, as well as the other services and products offered in your practice.
What will an On-Hold Program do for me?
- Reduce caller abandonment.
- Increase consults and information requests.
- Educate your callers about your practice.
- Reinforce your credentials.
- Enhance your image.
- Decrease caller frustration.
- Provide an excellent one-to-one marketing tool.
Why choose MJD for my MOH system?
- MJD has been supplying Medical Messages and On-Hold systems for over 17 years.
- Your script is written by experts in medical marketing.
- Your production is recorded and mixed in a state-of-the-art studio, using professional voice talent.
- All music is licensed — you never pay royalties.
- Music and messages can be updated as needed.
- Your satisfaction with our messages is guaranteed 100% or we re-record.
- Our digital systems are digital. They don’t wear out or distort.
- Our MOH systems are compatible with virtually all phone systems.
- Our Digital FLASH MEMORY is never lost or distorted due to power failures.
- The Digital FLASH MEMORY provides crystal-clear sound quality.
- MJD On-Hold systems come with our own, industry leading FIVE-YEAR unconditional warranty on all parts and labor.
The rapid growth in the use of On-Hold Messages in medical practices is not just coincidence. Savvy practices know that On-Hold Messages are part of any complete marketing campaign.
About Procedure Slide Presentations
How can I make better use of the time patients wait to be seen?
All patients wait to be seen. It’s just part of the office visit. It’s also a valuable opportunity to educate and entertain your patients about the procedures you offer.
MJD's Procedure Presentations are available as PowerPoint Presentations or as stand alone Plug & Play Viewers. Both systems have been proven effective in hundreds of physician’s offices, spas and salons around the world. They are designed to educate patients about the procedures you perform, as well as to generate consults about procedures they might not know about. Our studies show that many patients are too embarrassed to pick up a brochure in front of another patient. But they will all watch the presentations. Patients then request additional information on procedures from the doctor or the nurse.
MJD has put together these presentations so you don't have to. We have coordinated all of our Procedure Presentations with our Cosmetic Brochures. Choose from over 80 presentations. We provide them on a custom CD which, when downloaded to your computer, allows you to edit them to your satisfaction.
For those that do not care to spend the time editing the presentations we offer them as digital chips that can be played in any digital picture frame. We provide a wide selection of digital frames to choose from.
Can I post the presentations on my website?
We can supply our Procedure Presentations as video clips for you to post on your website.
How long is each presentation?
Each Procedure Presentation contains an average of 17 slides including before and after photographs. Presentations average 2-1/2 minutes per procedure, giving your patients a good chance to learn more about the procedures you offer. When you display our Slide Presentations in your reception area, you give yourself the opportunity to generate additional consults while you're performing procedures.
How hard is it for my staff to operate?
MJD's Patient-Friendly Procedure Presentations conveniently run in a continual loop with the program provided on CD, or in our digital frames. There is never a need to compromise the efficiency of your practice by constantly restarting the program. Simply turn on the computer or frame in the morning, start the program, and let it run all day in your reception area, exam room or spa.
About Plug & Play Systems
Why choose Plug & Play Systems?
Our Plug & Play Digital Systems allow you to educate patients anywhere, anytime without a computer. Each Digital System chip is custom made with the procedures you select. Simply plug them in and turn them on. Screen sizes range from 7" to 19" so they can be displayed tastefully in almost any size reception area or exam room. Many of our clients place them in spas and salons that refer patients.
About Newsletters
Do patients read newsletters?
Yes! Patients read newsletters when they are custom, interesting and come from a doctor they know and trust. Countless practices send mailings to demographic mailing lists. This may work with postcards, but it’s an inefficient use of newsletters. Newsletters should be mailed to every patient in your database. Let them know about your "practice today."
What can newsletters do for me?
Newsletters can inform your current patients and activate patients you haven’t seen in awhile. Use them to familiarize your patients with the new procedures, products and services you offer. You may even include a seminar invitation. Your patients will appreciate this subtle reminder of your practice — and you will see the results, even if they don’t respond immediately.
Why should I use MJD’s newsletters?
Because they work! No other company has our expertise and experience. MJD’s newsletters are eye-catching, full-color, emphasize the procedures you perform, and are Patient-Friendly.
Each newsletter is custom-tailored to your practice. You select the content from over 300 articles. You can edit the text to reflect your practice. We provide the photographs, graphic design, printing and mailing services.
Who does the mailing?
Send us your mailing list and we will even mail them for you.
About E-Newsletters
Why should I send out MJD E-Newsletters?
The Internet is quickly becoming the preferred method of communication for many of your patients. MJD E-Newsletters will:
- Improve your marketing results.
- Reduce your marketing costs.
- Drive traffic to your website.
- Improve your website’s rankings with search engines.
- Help you to better understand your patient’s interests.
- MJD E-Newsletters encourage patient loyalty.
Your current satisfied patients are your biggest source for referrals. They love to tell their friends and family about the great results they have seen from your procedures. Since they have already exhibited their desire for appearance-enhancing procedures, all you have to do is keep them informed about the latest procedures available in your practice.
MJD E-Newsletters increase referrals.
Your existing patients want to be kept informed about the latest procedures. MJD E-Newsletters make it easier than ever for them to pass the information on to their friends and family. Watch the requests for consultations come in as this word of mouth promotion travels through the internet.
MJD E-Newsletters are easy.
We start with a phone interview with you about your practice and goals. Then you simply tell us the topics you would like to cover and we will provide you with a color, eye-catching proof of your newsletter within 5 business days. With your approval we will send it to your entire e-mailing list.
After your E-Newsletter is sent, MJD will provide you with the following information:
- How many of your E-Newsletters were sent.
- How many of your E-Newsletters were opened.
- How many readers linked on to your website.
- Reports vary depending on newsletter style.
About Postcards
How do I order your Postcards?
That’s as easy as 1,2,3. Simply…
- Pick a size: small 4"x 6" or large 5.5" x 8.25".
- Select a photograph for the cover from our sample selection online.
- Tell us what you want on the back.
Who does the mailing?
Send us your mailing list and we will even mail your postcards out for you.
About Ads & Posters
Look around. Check out your competitors' ads. See what they are promoting. Most likely it will be the same procedures you want to promote. Your ads and posters will have to be noticed by patients in one or two seconds. You want them to stop, look and read the content. An attractive photo that relates to the procedures offered in the ad will get their attention. Change the photo as needed over time, but keep the same basic design if the ad is working.
4 Easy Steps to Patient-Friendly Custom Print Ads and Posters
- Provide us with your ad or poster size and specifications.
- Select a photograph (photographs can be adjusted to fit most layouts.)
- Choose color or black and white.
- Supply ad copy or let us write it for you.
Patients are consumers.
Patients need answers to some basic questions before they purchase any elective medical service. Designed correctly, your ad will answer these questions:
Make your practice and your credentials stand out.
Your ad should also include special features of your practice. List board certifications, patient financing, credit cards accepted, outpatient surgical suite accreditations, new procedures and new technology.
Tracking the results
Measuring the effectiveness of your ad can be accomplished in three ways. The simplest is to ask and record how callers learned about your practice. Reviewing the totals in your call log after a few months will generally tell you how effective your ad is.
Another method used to track calls from ads is to place a statement or code in the ad. An example would be to "Ask for ***** when you call in," or "Ask about our FREE skin test offer." This type of content will help you determine which ad or magazine generates more calls.
Return on Investment (ROI)
Tracking your Return on Investment (ROI) from any marketing program is almost as easy. Simply total the fees generated from patients that came from your ad over a six month period and divide it by the cost to run the ads.
For example:
New patients from the ad generated = $42,000.
The cost to run all of your ads for six months = $21,000.
Return on this ad investment is 200%
MJD's Patient-Friendly Ads and Posters are designed the way you want.
Simply supply us with the specifications (size and line screen) for your Ad/Poster. Select a photograph from the Custom Ads and Posters page. Tell us if you want color or black and white. Work with us on content. Fax us your approval and we'll send you your ad and/or poster on a CD. You can give the CD to your newspaper or magazine or have posters printed at your local print shop.
Note: The way your staff answers and processes calls will determine how many consults you generate from your ad.
About TopDocs.com
What is TopDocs.com?
TopDocs.com is the #1 cosmetic procedure information site on the internet. TopDocs.com provides information on more than 125 procedures. Each procedure is explained in Patient-Friendly™ terms that are easy-to-understand and includes before and after photographs of patients that have had the procedure.
TopDocs.com is one of the easiest ways for patients to find a qualified doctor in their area.
Why include TopDocs.com in your internet marketing?
Our clients say that TopDocs.com is one of the most effective and economical ways to drive qualified patients to their website.
When searched by their name plus "MD" in Google:
- 98% of the doctors in TopDocs.com have their TopDocs listing in the top 6 search results.
- 88% are in the top 3 spots.
- 79% are in the top 2 spots.
- 58% are the #1 listing.
How will patients find me through TopDocs.com?
Patients are directed to TopDocs.com through the top internet search engines and directories.
Once connected to TopDocs.com patients read about the procedures. Patients may then search to find qualified doctors in their area that offer the procedure of their choice. Patients can find your Personal Page using our powerful Doctor Search engine. On your Personal Page the patient may then review your credentials, information on the procedures you perform, visit your website, use our Direct Link to email you a request for additional information, or schedule a consultation.
About TopSites
Why choose MJD for my online marketing?
MJD is the leading Patient Education and Practice Marketing company for cosmetic practices in the United States. We are committed to providing companies with professional and effective websites at affordable prices. We are redefining the way websites are built and managed by introducing a range of web design packages that incorporate professional website design and advanced content management functionality.
With a TopSite, getting your practice online has never been faster, simpler or more affordable.
Services offered by MJD include:
Affordable Website Design Packages including Content Management.
Search Engine Optimization (SEO) is built into every TopSite.
Does MJD build websites for other businesses?
MJD only creates TopSites for medical practices. We create aesthetically pleasing TopSites that patients and prospective patients enjoy viewing. MJD is not a reseller and we are very knowledgeable about the field. When it comes to communicating to us about your TopSite, you do not have to explain procedures or concepts. We have access to a vast library of content and procedure before & after images. In addition, we make sure that your new TopSite highlights your credentials and the procedures you perform.
Why choose a TopSite from MJD?
Every TopSite is professionally designed with the client in mind. The TopSite Content Editor allows you to manage every page in your site, anytime you want. You can add or delete pages as well as photographs, change headers, manage Meta tags and keywords, edit FAQs and News & Events as well as the links within your site and much more. Choosing the advanced technology in every TopSite will enable you to keep your site current while saving you time and money.
How do TopSite prices compare with other website companies?
Our body of content combined with maps, apointment scheduler, content editor and other features are unmatched in the industry. Nobody offers the combination features in every TopSite at a better rate. Best of all, we guarantee our work and there are no additional maintenance charges... EVER!
What options are available?
You may choose to add 3D Presentations to your TopSite. We even offer a Platinum Package that includes all of MJD's other products at reduced prices.
Do I have to pay for changes?
No. The advanced online editor provided with each TopSite enables you to make edits to your TopSite 24/7. You can add a page or delete a page. You can change any of the text on the page. You can change, add or delete any of the Meta tags or keywords as well as instantly change the design of your website anytime you want.
Are TopSites optimized for search engines?
Yes. Every page of your TopSite is developed with proven, rich content that enhances search engine ranking. We register every TopSite with the major search engines. You even have the ability to change your keywords as needed for more in-depth Search Engine Optimization (SEO).
What about reporting?
Every TopSite provides you with detailed reporting of visitors' activity to your website. You can login to your account and review information about the number of visitors, their referral sources, search terms and other information that can help you enhance your marketing plan.
How many procedures can I have in my TopSite?
Our cosmetic procedure content section includes over 80 cosmetic and aesthetic procedures. You may have links to every one, but we recommend that you do not exceed thirty. More than that may dilute the impact of your site. You can customize the procedure content for your practice. We also offer procedure slide shows and 3D Presentations that can be added to your TopSite.
Do TopSites have online appointment scheduling?
Yes. All TopSites have an appointment scheduler option. You can receive appointment requests 24/7 via our advanced "online appointment request forms." The requests will be delivered to the email accounts of your choice. You have the option to make this feature active or inactive.
What if I would like to provide a map to my office?
No problem. A map program is part of every TopSite. Just leave it active or deactivate it if you don't want it.
How do I get started?
Because of our expertise in marketing cosmetic procedures, we make building your TopSite an exceptionally easy process for you. All you need to do is to fill out a simple questionnaire to get started. Our staff will make sure the initial draft is as close as possible to your final goal. The amount of time you or your staff needs to spend on the project is therefore minimal. Contact us.
