As we read, our eye naturally looks to some visual cues before others. Patients will look at our pictures first, and then headlines and finally body text. We write our brochures so that the reader is able to pick up the majority of the content at a glance by looking at pictures and skimming the headlines.
With a custom back panel every brochure becomes a mini-practice brochure. The information provided on the back panel of your brochures helps patients make the decision to choose your practice and learn about other services you provide. Every MJD brochure that leaves your office informs anyone who picks up a brochure about that particular procedure, and also about your personal credentials and other services available in your practice.